While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?

While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?

• You should set up return on investment (ROI).
• You should set up return on ad spend (ROAS).
• You should set up impression share.
• You should set up total number of clicks.

 

Explanation:

To help your client achieve brand exposure as their main priority in Search Ads 360, you should set up a brand strategy that focuses on increasing visibility and awareness. One effective brand strategy for this purpose is to use a “Maximize Clicks” bidding strategy. The Maximize Clicks bidding strategy is designed to automatically adjust bids to get the most clicks within your specified budget.

Here’s how you can set up the Maximize Clicks bidding strategy for brand exposure in Search Ads 360:

1. Log in to your Search Ads 360 account.
2. Navigate to the “Campaigns” tab.
3. Select the campaign that is specifically focused on promoting the sneaker brand.
4. Click on the “Bid strategies” tab within the selected campaign.
5. Click on the “+ New Bid Strategy” button.
6. Choose “Maximize Clicks” from the list of available bidding strategies.
7. Configure the settings, including the maximum bid limit, if desired.
8. Apply the Maximize Clicks bidding strategy to the selected campaign.

The Maximize Clicks bidding strategy will automatically adjust your bids to maximize the number of clicks within your specified budget. This strategy is well-suited for brand exposure campaigns where the primary goal is to drive traffic to the website and increase overall visibility.

Keep in mind that while the Maximize Clicks strategy is effective for increasing clicks, it may not necessarily focus on conversion optimization. If your client’s goal is to maximize both brand exposure and conversions, you may consider using other bidding strategies like “Target Impression Share” or “Target CPA” based on the specific performance objectives.

Always monitor the performance of the campaign and make adjustments as needed to align with your client’s brand exposure goals. Additionally, features and strategies may evolve, so it’s advisable to refer to the latest documentation or contact Google Support for the most up-to-date information on bidding strategies in Search Ads 360.