Your client is a busy florist who changes the keywords in their campaign frequently in order to reflect sales from the previous week. Along with their data-driven attribution model in Search Ads 360, what should your client use to make sure their campaigns are updated properly?
- They should use custom channel groupings.
- They should use keyword groupings.
- They should use multichannel groupings.
- They should use automated channel groupings.
Explanation:
To ensure that your client’s campaigns are updated properly, especially considering the frequent changes in keywords to reflect sales from the previous week, your client can leverage the “Automated Rules” feature in Search Ads 360. Automated Rules allow advertisers to automate certain campaign management tasks based on specified conditions.
Here’s how your client can use Automated Rules to manage keyword changes and campaign updates:
- Log in to your Search Ads 360 account.
- Navigate to the “Campaigns” or “Keywords” tab, depending on whether the changes are at the campaign or keyword level.
- Click on the “Automated Rules” tab.
For Keyword Changes: 4. Click on “Create Rule” and set up a rule based on conditions such as performance metrics, conversions, or other relevant criteria.
- Specify the action to be taken, such as adding or modifying keywords based on the specified conditions.
- Schedule the rule to run at a frequency that aligns with your client’s need to reflect sales from the previous week.
For Campaign Updates: 4. Create a rule at the campaign level to adjust budget, bid strategies, or other settings based on specified conditions.
- Define the conditions that trigger the rule, such as performance metrics or specific dates.
- Specify the actions to be taken, such as adjusting budgets or bid strategies.
- Schedule the rule to run at the desired frequency to accommodate the frequent changes in keyword strategy.
By using Automated Rules, your client can automate routine tasks related to campaign management, making it easier to keep campaigns updated based on changing needs. This can help ensure that keywords are adjusted, budgets are modified, and other campaign elements are optimized in line with the florist’s sales trends.
Additionally, the data-driven attribution model in Search Ads 360 will continue to provide insights into the performance of different keywords, campaigns, and channels. The combination of Automated Rules and data-driven attribution can contribute to a more efficient and effective campaign management strategy.
Keep in mind that the specifics of creating rules and available features may evolve, so it’s advisable to refer to the latest documentation or contact Google Support for the most up-to-date information on using Automated Rules in Search Ads 360.