Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?

Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?

• Bid strategy report
• Campaign tab
• Tools & Settings
• Performance Center

 

Explanation:

In Search Ads 360, you can find forecasting features within the “Bid Strategy Opportunities” section to assess incremental opportunities for your target return on ad spend (tROAS) strategy. The Bid Strategy Opportunities feature provides insights and recommendations to optimize your bidding strategy based on your performance goals. Here’s how you can access forecasting in Search Ads 360:

1. Log in to your Search Ads 360 account.
2. Navigate to the “Campaigns” or “Ad groups” tab.
3. Select the specific campaign or ad group for which you want to assess opportunities.
4. Within the selected campaign or ad group, click on the “Bid strategies” tab.
5. Click on the name of the tROAS bid strategy you are interested in.
6. Look for a section or tab related to “Opportunities” or “Bid Strategy Opportunities.”

Within the Bid Strategy Opportunities section, you will find information and recommendations related to optimizing your bidding strategy, including forecasting data. The forecasting data helps you assess incremental opportunities and understand how potential changes in bids may impact your target return on ad spend.

Here’s a general guide on how to proceed once you are in the Bid Strategy Opportunities section:

1. Review Forecasting Data:
   • Analyze the forecasting data provided, including estimated performance metrics such as clicks, impressions, conversions, and the expected impact on your target return on ad spend.
2. Explore Bid Adjustments:
   • The system may suggest bid adjustments based on the forecasting data. Evaluate these suggestions and consider implementing bid adjustments to optimize your tROAS strategy.
3. Apply Recommendations:
   • If there are specific recommendations highlighted, you may have the option to apply them directly within the Bid Strategy Opportunities section.
4. Experiment and Monitor:
   • Implement any adjustments based on the forecasting insights and monitor the performance of your campaign. Continue to iterate and experiment to achieve your target return on ad spend.

The forecasting tools within Bid Strategy Opportunities help advertisers make data-driven decisions to improve the efficiency and effectiveness of their bidding strategies. Keep in mind that platform features may evolve, so it’s advisable to refer to the latest documentation or contact Google Support for the most up-to-date information on forecasting in Search Ads 360.