If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
- Budget bid strategies for conversions
- Target return on ad spend (tROAS)
- Budget bid strategies for clicks
- Target cost-per-acquisition (tCPA)
Explanation:
If your customer’s business objective is to maximize conversions at a specific target spend, an appropriate bidding strategy in Search Ads 360 would be to use the “Maximize Conversions” bidding strategy. The Maximize Conversions bidding strategy is designed to automatically set bids to help you get the most conversions within your specified target spend.
Here’s how you can set up the Maximize Conversions bidding strategy in Search Ads 360:
- Log in to your Search Ads 360 account.
- Navigate to the Campaign or Ad Group:
- In the left navigation panel, click on the “Campaigns” or “Ad groups” tab.
- Select the specific campaign or ad group for which you want to set the bidding strategy.
- Access the Bid Strategy Tab:
- Within the selected campaign or ad group, click on the “Bid strategies” tab.
- Create a New Bid Strategy:
- Click on the “+ New Bid Strategy” button.
- Choose “Maximize Conversions”:
- Select the “Maximize Conversions” option from the list of available bidding strategies.
- Configure Settings:
- Set your target spend for the specific time period. This is the amount you’re willing to spend to achieve the maximum number of conversions.
- Adjust any additional settings based on your campaign objectives and preferences.
- Save and Apply:
- Save your bid strategy settings and apply the Maximize Conversions bidding strategy to your campaign or ad group.
The Maximize Conversions bidding strategy uses machine learning to automatically adjust bids in real-time to help you achieve the maximum number of conversions within your specified budget. It considers various factors, such as historical performance, auction-time signals, and user behavior, to optimize bidding decisions.
Keep in mind that while this strategy aims to maximize conversions, it does not guarantee a specific target cost per conversion. If your customer has a specific target cost per conversion in mind, they may consider using the “Target CPA (Cost Per Acquisition)” bidding strategy instead. This strategy allows advertisers to set a target cost per conversion, and the system adjusts bids to achieve that target while maximizing the number of conversions.