Within Display & Video 360, what audience types can you use for a YouTube connected TV (CTV) campaign if you want to reach specific audiences?

Within Display & Video 360, what audience types can you use for a YouTube connected TV (CTV) campaign if you want to reach specific audiences?

 

Within Display & Video 360 (DV360), you can use various audience types to reach specific audiences for a YouTube Connected TV (CTV) campaign. Here are some key audience types that you can leverage:

1. YouTube Audiences:
   • YouTube provides a range of built-in audiences that you can target, including:
     • Custom Intent Audiences: Target users based on their recent search behavior on YouTube.
     • Custom Affinity Audiences: Reach users with specific interests related to your campaign.
     • In-Market Audiences: Target users actively researching or considering products or services similar to what you offer.
2. First-Party Audiences:
   • Import and use your own first-party data for targeting. This could include customer lists, website visitors, or app users. By leveraging your own data, you can reach users who have already shown interest in your brand.
3. Google Audiences:
   • Utilize audiences from other Google properties, such as:
     • Google Audiences: Target users based on their behavior across various Google services, including Search, Maps, and Play.
     • Gmail Audiences: Target users based on their interactions with Gmail.
4. Demographic Targeting:
   • Refine your audience targeting based on demographics such as age, gender, and household income. This allows you to tailor your message to specific demographic segments.
5. Interest and Behavior Targeting:
   • Target users based on their interests, behaviors, and online activities. This could include specific topics, keywords, or online behaviors relevant to your campaign.
6. Contextual Targeting:
   • Reach audiences based on the context of the content they are consuming. This involves targeting ads to specific types of content or on specific websites related to your campaign.
7. Custom Audiences:
   • Create custom audiences based on specific criteria that align with your campaign objectives. This could include a combination of demographic, interest, and behavior criteria.
8. Remarketing Audiences:
   • Implement remarketing strategies to target users who have previously interacted with your brand or website. This can include users who viewed specific videos on YouTube or visited certain pages on your website.
9. Similar Audiences:
   • Expand your reach by targeting users who share similar characteristics with your existing customer base. Similar audiences can help you find new potential customers who are likely to be interested in your offerings.
10. Affinity Audiences:
    • Target users based on their long-term interests and habits. Affinity audiences are designed to reach users who have demonstrated a strong and enduring interest in specific categories.

When setting up a YouTube CTV campaign in DV360, it’s important to explore and combine these audience types strategically to reach the most relevant and engaged viewers. Regularly analyze performance data and make adjustments to your audience targeting based on campaign insights for optimal results.