Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?
- Client account
- Manager account
- Submanager account
- Advertiser account
Explanation: To effectively manage all customer accounts within their main account in Search Ads 360, your client, an agency, should first set up a “Manager account.” The Manager account serves as a centralized hub that allows agencies to oversee and manage multiple customer accounts seamlessly. By creating a Manager account, the agency gains access to a comprehensive dashboard that provides a holistic view of all associated accounts. This facilitates efficient campaign management, reporting, and optimization across multiple clients within a single interface. Unlike Client accounts, Submanager accounts, or Advertiser accounts, the Manager account is specifically designed to cater to the needs of agencies, offering a structured and organized approach to handling multiple client accounts in the Search Ads 360 platform.