One of your clients, a global fitness apparel brand, tells you they’re launching regional-specific workout gear. They want to track performance by region, then use that information to optimize monthly. Within Search Ads 360, what account would they use to accomplish that task?
- They’d use labels.
- They’d use Report Editor.
- They’d use keywords.
- They’d use templates.
Explanation: To track the performance of regional-specific workout gear and optimize monthly in Search Ads 360, the recommended account feature for the global fitness apparel brand is “labels.” Labels provide a flexible and efficient way to categorize and organize campaigns, ad groups, and keywords based on specific criteria, such as geographical regions in this case. By applying labels to the relevant elements, the client can easily segment performance data by region and use the insights gained to optimize their campaigns regularly. Unlike Report Editor, keywords, or templates, labels specifically cater to the organization and analysis of data based on custom criteria, making them the ideal choice for tracking and optimizing regional-specific campaigns in Search Ads 360.