Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?
- Apply budget bid strategies
- Automate workflows
- Optimize keyword creations
- Track performance
Explanation:
By using Google Analytics 4, your sneaker customer can significantly streamline their advertising processes. GA4’s integration with Search Ads 360 allows for the use of its data, custom conversion columns, and automated rules to simplify and automate the workflow. This integration means that the data from GA4, such as conversion tracking for the new basketball sneaker release, is directly reported in Search Ads 360. This seamless connection simplifies the customer’s workflow by reducing the need for manual data handling and analysis, thus enhancing the efficiency of their advertising campaign management. The automation and streamlined reporting lead to more informed decision-making and effective optimization of advertising strategies.
Chapter 16: Use Search Ads 360 and Google Analytics 4
The advantage of using Google Analytics 4 (GA4) for tracking conversions of the new basketball sneaker release and passing data back to Search Ads 360 lies in the ability to automate workflows. GA4, with its advanced tracking capabilities, allows for seamless integration and data transfer to Search Ads 360. By leveraging GA4, advertisers can automate various workflows related to tracking and analyzing conversion data. This includes automating the process of importing valuable conversion insights directly into Search Ads 360, streamlining the data analysis and decision-making process. This automation not only enhances efficiency but also enables advertisers to make data-driven optimizations in their Search Ads 360 campaigns based on the comprehensive conversion data provided by GA4.