Your client isn’t sure how Consent Mode can benefit their business and asks for your advice. Which feature of Consent Mode should you tell your client about?
- It adjusts the tags’ behavior based on users’ consent choices.
- It recovers impression-to-conversion journeys lost through user consent.
- It allows customization based on the regulatory needs of your country.
- It recovers conversion data at an individual user level.
Explanation:
Consent Mode allows businesses to customize how their Google tags behave based on users’ consent choices. This feature ensures that businesses can respect user privacy while still collecting essential data for analytics and advertising. When users do not consent to data collection, Consent Mode adjusts the tags to collect data at an aggregate level, enabling businesses to maintain some level of measurement and optimization without violating user preferences.