You want to grow consideration with a Google Video campaign and have a short creative that’s well-suited for awareness. Why should you prioritize longer creative that can tell a better story to meet your marketing objective?
- Longer videos can incorporate more key words, leading to better results in Google Search.
- Longer videos are less expensive to produce than shorter videos.
- Longer videos are more likely to be served on premium inventory.
- Longer videos give you more time to share information and showcase your product or service in detail.