A family-run bakery has always relied on word-of-mouth marketing, but they want to try a Video campaign to attract larger business contracts. They feel that a campaign with the leads campaign goal is best suited to achieve this marketing objective. What other action should the family take to make sure their campaign meets their marketing objective?

 

A family-run bakery has always relied on word-of-mouth marketing, but they want to try a Video campaign to attract larger business contracts. They feel that a campaign with the leads campaign goal is best suited to achieve this marketing objective. What other action should the family take to make sure their campaign meets their marketing objective?

 

• Cross-check their ad schedule against their business hours to make sure they’re available for calls.
• Promote their YouTube videos on their social media channels to drive more traffic.
• Have at least 10 different ad creatives to run simultaneously.
• Offer a free dessert for every new business contract signed during the Video campaign.