For the last year, you’ve run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?

 

For the last year, you’ve run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?

 

• Targeted observations
• Purchase intent lift
• Earned views
• Core performance metrics