In reviewing his campaign’s latest search terms report, Kyle sees that search queries that don’t seem to match his core business trigger his ads. What can Kyle do to better make sure that his ads are only serving on relevant searches?

 

In reviewing his campaign’s latest search terms report, Kyle sees that search queries that don’t seem to match his core business trigger his ads. What can Kyle do to better make sure that his ads are only serving on relevant searches?

 

• Use broad match keywords.
• Switch to a cost-per-action bid strategy.
• Create a Customer Match list.
• Add these terms as negative keywords.