Beatriz is setting up a Google Search campaign using a conversion-based Smart Bidding strategy.
To meet her value-based objectives, she’s decided to go with Target ROAS.
What best practice can she follow to set her initial ROAS target?
- She should provide a Target ROAS that’s exactly 10x the highest keyword cost in the campaign.
- She should check the campaign’s historical conversion value per cost metric in Google Ads and use that as a guide.
- She should provide the system with the conversion cost that she’s hoping to pay in her campaign.
- She should use an average of what she estimates all of her competitors are paying for conversions.