When setting up a Display campaign, should an online retailer change their view-through conversion window for a product with a long sale cycle?
- Yes, because having a longer view-through conversion window will make the campaign look more impressive.
- No, because having a longer view-through conversion window will skew regular conversion data.
- No, because the sales cycle for that product will be within the default window.
- Yes, because the sales cycle for that product may be longer than the default window.