What’s one advantage of using Smart Bidding with broad match?
- Your landing pages determine which auctions to compete in so that you only end up competing in the right auctions, at the right bid, for the right user.
- Your ad group name determines which auctions to compete in so that you only end up competing in the right auctions, at the right bid, for the right user.
- Your budget determines which auctions to compete in, ensuring that you’re only competing in the right auctions, at the right bid, for the right user.
- Your access to contextual signals at auction time helps you only compete in the right auctions, at the right bid, for the right user.