In what way does AI-powered Search help boost performance at every auction?
- It relies on a broad match strategy that allows marketers to choose signals used to match their ads to queries.
- It uses Google Al to match ads to queries and to tailor bids and generate ads relevant to each query.
- It serves ads across all Google channels, thus expanding the reach of campaigns.
- It equips marketers with data that allows them to improve their search campaigns manually.