The main goal of the marketing team at a cosmetics company is to drive sales through their website, and they also want to use a Video action campaign to drive conversion events like page visits and adding-to-cart.
Why is it a good idea for the marketing team to track those lighter conversion events?
- Because they have the same value of a primary conversion.
- Because they create greater loyalty among customers.
- Because they can be predictive of a full sale.
- Because they help increase brand awareness.