If you run a successful Search and Display campaign to drive action and then decide to run a Video campaign with the same objective, why should you keep the Video campaign in the same account as the other campaigns?
- So that more campaign extensions will be available for the Video campaign.
- So the Video campaign will automatically use assets from the other campaigns.
- To allow for faster approval by the system for new ads.
- To prevent Google Ads from double-counting conversions.