Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results. Although the important user interactions that create conversions are already being captured, the retailer isn’t sure what other tracking events they might obtain. How can they further optimize their campaign?

 

Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results. Although the important user interactions that create conversions are already being captured, the retailer isn’t sure what other tracking events they might obtain.

How can they further optimize their campaign?

 

• They can set bumper ads as their preferred ad type.
• They can disable non-skippable in-stream ads.
• They can use 10 to 15 of the highest converting key words from your Search campaign.
• They can implement automatic placements from their existing Display campaign.