Veronica is the marketing manager at a luxury sports car company and has set up a Display campaign for the company’s most expensive and luxurious product line. She’s now contemplating whether they need to alter their view-through conversion window.
Should Veronica change their view-through conversion window, and why?
- No, because having a longer view-through conversion window will skew regular conversion data.
- Yes, because the sales cycle for a luxury car will be longer than the default window.
- No, because the sales cycle for a luxury car will be within the default window.
- Yes, because having a longer view-through conversion window will make the campaign look more impressive.