In preparation for a new campaign, Mia’s boss has asked her to compile her Discovery ad assets.
What’s a best practice that Mia should follow when choosing assets for their Discovery ads?
- Use generic messaging in description fields so as to capture the interest of a larger audience.
- Use inspiring high-quality images that highlight the brand’s value proposition.
- Use Google Images to download as many relevant image assets as possible.
- Add call-to-action text over their image assets to better inform potential customers.