What benefit can you get from using Smart Bidding with broad match?
- Your access to contextual signals at auction time helps make sure you only compete in the right auctions, at the right time, for the right user.
- Your budget is the variable that decides which auctions you compete in, to help make sure you’re only competing in the right auctions, at the right bid, for the right user.
- Your landing pages are the variable that decide which auctions to compete in so that you only end up competing in the right auctions, at the right bid, for the right user.
- Your ad group name is the variable that decides which auctions to compete in and this ensures that you only end up competing in the right auctions, at the right bid, for the right user.