Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search ad group?

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website.
What will they need to create in their first Google Search ad group?

Select 2 Correct Responses

• Country targets
• Device types
• Delivery times
• Default bid amount

 

Explanation:

To create their first Google Search ad group for Vince’s Veggies, they should focus on one specific cooking category that appears on their website. Each ad group should be tightly themed around a specific topic to ensure relevance. Here’s what they will need to create in their first ad group:

1. Keywords:
   • Identify relevant keywords related to the chosen cooking category. Think about the terms users might enter into Google when searching for recipes within that category.
2. Ad Copy:
   • Create compelling ad copy that specifically addresses the chosen cooking category. Highlight unique selling points, key ingredients, or any special features of Vince’s Veggies recipes in that category.
3. Landing Page:
   • Ensure that there is a dedicated and relevant landing page on their website for the chosen cooking category. The landing page should align with the ad content and provide a seamless experience for users who click on the ad.
4. Ad Extensions:
   • Consider using ad extensions to enhance the ad’s visibility and provide additional information. For example, site link extensions can direct users to specific pages on the website, and callout extensions can highlight key features or benefits.
5. Bids and Budget:
   • Set appropriate bids for the selected keywords and establish a daily budget for the ad group. Monitor performance regularly and adjust bids as needed to optimize for the desired outcomes.
6. Negative Keywords:
   • Add negative keywords to exclude irrelevant searches. This helps to ensure that the ads are shown to users who are more likely to engage with Vince’s Veggies’ content.
7. Tracking and Analytics:
   • Implement tracking mechanisms, such as conversion tracking or Google Analytics, to measure the effectiveness of the ad group. This will provide insights into user behavior and help in refining future strategies.

By creating focused ad groups based on specific cooking categories, Vince’s Veggies can tailor their advertising approach to the interests and preferences of their target audience, potentially increasing the relevance of their ads and driving more downloads of their popular recipe printouts.