How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?
- It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate.
- It allows Smart Bidding to predict high-volume queries and sets bids for them automatically.
- It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically.
- It’s so impactful that marketers don’t even need to invest in high-quality image assets to get the results they want.
Explanation:
Google AI leverages Smart Bidding and broad match to automatically target high-performing queries and adjust bids in real-time. Smart Bidding utilizes predictive AI to analyze billions of signals, such as time of day and device type, setting unique bids for each query. This allows for performance optimization that’s context-sensitive and not possible through manual methods.