Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?
- Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched.
- Using the Keyword Planner to find new keywords relevant to your target audience and business.
- Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.
- Using Google Ads’ Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.
Explanation:
The One-Click Experiment Apply sets up an automatic experiment comparing your current (control) campaign with an experimental version that includes broad match keywords. It runs alongside your existing phrase or exact match campaigns. This feature is accessible via the Recommendations page. It allows you to compare results over a 4-6 week period and decide whether to integrate the experimental settings into your main campaign.