Of the different things users want to get out of their search queries, what two things do assets provide?
Select 2 Correct Responses
- Assets provide product and service comparisons.
- Assets provide information that’s relevant.
- Assets provide information based on their moment.
- Assets provide attractive imagery.
Explanation:
The correct answer, Assets provide information that’s relevant, accurately identifies one of the key purposes of assets in meeting user search intent. Assets, such as images, videos, or infographics, serve to provide users with pertinent and useful information related to their search queries. In an era where users seek instant answers and solutions, assets play a crucial role in delivering content that directly addresses the user’s needs or interests, thereby enhancing the overall search experience. Additionally, the option Assets provide information based on their moment is also correct, as it emphasizes the timeliness and contextuality of the information provided by assets. Users often conduct searches with specific objectives or interests in mind, and assets help fulfill these needs by delivering relevant information tailored to the user’s current situation or moment. Whether it’s finding the latest updates on a topic, accessing real-time data, or discovering trending content, assets contribute to meeting the dynamic and evolving demands of users’ search queries. Therefore, the selected answer options correctly highlight the dual role of assets in providing relevant and timely information that aligns with user search intent and momentary needs.
Assets in Google Ads serve two primary functions. First, they offer relevant information aligned with the user’s search query, fulfilling Google’s core mission. Second, they provide real-time information based on the user’s current intent, interest, location, etc., catering to increasingly demanding users who want immediate results. Assets like site links and images are add-ons to your text ads that amplify relevancy and engagement, potentially improving your ad’s performance.