Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?
- Because not bidding efficiently can make you miss valuable conversions
- Because the customer journey has become more complex and bids should therefore be based on general user behavior.
- Because the right bid can often be a hard-to-reach static target
- Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device
Explanation:
Automated bidding leverages Google AI to optimize your ad bids based on their potential for clicks or conversions. It removes the need for constant manual adjustments, which are necessary in Manual CPC bidding. This saves time and ensures more effective use of your budget. By bidding efficiently through automation, you maximize your ads’ visibility and interaction, reducing the chances of missing out on valuable conversions.