Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?
Select 3 Correct Responses
- Use of contextual signals
- Use cross-device reporting
- Paying attention to negative keyword targeting
- Monitoring of Quality Score
- Use of responsive search ads
Explanation:
After implementing broad match and Smart Bidding in a campaign, it’s essential to follow three campaign best practices to ensure optimal performance and efficiency. The correct answers are Monitoring of Quality Score, Paying attention to negative keyword targeting, and Use of responsive search ads. Firstly, Monitoring of Quality Score is crucial because it provides insights into the relevance and effectiveness of the ads, keywords, and landing pages, helping to identify areas for improvement and optimization. A higher Quality Score typically leads to better ad placements and lower costs per click, making it a key metric to track for campaign success. Secondly, Paying attention to negative keyword targeting is important to refine targeting and prevent ads from showing for irrelevant searches, thereby improving overall campaign efficiency and ROI. By regularly reviewing and updating negative keyword lists, advertisers can ensure that their ads are only displayed to users who are likely to be interested in their offerings, reducing wasted ad spend on irrelevant clicks. Lastly, Use of responsive search ads enables advertisers to create dynamic ad variations that automatically adjust to match the user’s search query and device, enhancing ad relevance and performance. By leveraging responsive search ads, advertisers can improve ad visibility, click-through rates, and conversion rates, ultimately maximizing the effectiveness of their campaign. Therefore, these three campaign best practices are essential for optimizing campaign performance and achieving desired outcomes when using broad match and Smart Bidding.
Once Smart Bidding and broad match are activated in Google Ads, optimizing your campaign is crucial. First, regularly update negative keyword targeting to exclude irrelevant queries. Second, employ responsive search ads with relevant assets to make your ads more adaptive and effective. Lastly, keep a close eye on your Quality Score, which summarizes the relevance and usefulness of your ad and its linked website. Following these best practices will harness Google AI’s full potential and help you meet your campaign objectives.
Read more here: https://support.google.com/google-ads/answer/12159290