Your Google Video campaign is driving awareness of a new service your company will soon release, and you’re considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal.
Why should you avoid inflating the tCPM bid for your new campaign?
- Because inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.
- Because inflation could result in the budget depleting faster without increasing unique reach.
- Because inflation will likely result in the targeting of irrelevant demographics and placements.
- Because inflation might cause too many impressions of the same ads to serve to the same users.