After working with Google Search campaigns in the past, you’re now ready to take advantage of a Google Video campaign with a “Sales” campaign goal.
Why is it a good idea to create your Google Video campaign in the same account as your Google Search campaigns?
- Because it avoids double serving ads in the Google Search results.
- Because you can enable Video ad extensions within your Google Search campaign ads.
- Because you can receive a reduction on your average cost-per-view.
- Because you can prevent Google Ads from double counting conversions.