How should an advertiser set up a Display campaign in order to expand a company’s customer base and reach customers with a high intent to purchase?

 

How should an advertiser set up a Display campaign in order to expand a company’s customer base and reach customers with a high intent to purchase?

 

• Include existing users from remarketing and Customer Match lists.
• Set up lower CPA bids for in-market audiences.
• Set up higher CPA bids for custom audiences.
• Combine custom affinity and similar groups into a single campaign.