A business owner has successfully run a Google Ads account for a number of years. The owner recently heard Discovery ads mentioned but isn’t sure what they are nor how they work.
Which of the following statements is true of Discovery ads?
- They’re a way of reaching users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
- They’re a way to reach the right user at the right time while also understanding consumers’ intent across Google properties.
- They’re a type of ad extension that encourage users to engage with the ads more before clicking through to the website.
- They give users the opportunity to quickly learn more about a business or product with the help of an interactive guide.