Kiara began using Google Display ad campaigns last month and is anxious to review the performance metrics of her campaigns to gauge their effectiveness.
What should Kiara keep in mind when assessing the performance of her Display Ads?
- Display ads are only as effective as the provided Customer Match lists.
- Conversions only represent a partial picture of Display ad effectiveness.
- Display ads are effective when targeting YouTube users.
- Display ads are less effective when it comes to new audiences.