Tyler has just launched a Google Display campaign and is considering whether to increase its budget. Using various attribution models in the Model Comparison Tool, what might make him increase his investment in Google Display ads?
- A disproportionally low conversion volume from a certain channel that has received a bulk of his investment
- A proportionally high conversion volume after a certain channel has received a bulk of his investment
- All channels drove conversions in proportion to the investment they receieved
- A proportionally low conversion volume after a certain channel has received a small share of his investment