Jack’s setting up a Display campaign. He wants to grow as many sales as possible while making sure conversions, on average, don’t exceed a certain cost.
Which Smart Bidding option is the best?
- Jack should use Enhanced CPC because it offers the greatest amount of control over the bidding process.
- Jack should use Target Impression Share because it grows both awareness and conversions at an assigned cost point.
- Jack should use Maximize Conversions because it doesn’t require historical conversion data.
- Jack should use Target CPA because it grows conversion volume at his target cost-per-acquisition.