A vintage clothing retailer sells men’s jackets and ties. They’re looking to expand their reach.
What’s one way that AI-powered Search Ads can help them reach this goal?
- Through phrase match that relies on Google AI to display ads for queries that include keywords provided by the retailer
- Through broad match, by which the company will no longer be required to add keywords for their campaign
- Through responsive search ads that can use the retailer’s headlines and descriptions to build an ad relevant to each specific query
- Through Smart Bidding data that is offered in order to help the retailer set the best bid for potential queries