Jacob, a digital entrepreneur, is launching a second app and wants to build a customer journey announcing the new app to all of his contacts. As part of his customer journey, he’d like to send a follow-up message to anyone that doesn’t open his first email after one week. Jacob’s almost finished building his customer journey—he just needs to add a final action to the Yes and No paths in his If / Else branch. Before he continues, he wants you to review his current customer journey. Looking over the image below, are there any immediate changes he should make to the journey he’s built so far? If so, what?
- Yes. Jacob needs to change the delay to a wait rule to ensure a proper wait time before re-engaging contacts.
- No. Jacob is on the right track—the If / Else branch in his customer journey will ensure he is able to follow up with contacts appropriately.
- Yes. Jacob needs to change the condition of the delay to 7 days to ensure his follow-up email is sent at the right time.
- Yes. Jacob needs to add a tag to each contact after the delay so that the If / Else branch can properly funnel contacts based on their behavior.