In order to keep your campaigns successful over time, it’s important to analyze and refine your automations to improve their performance. What are 3 ways you can analyze the success of your automations? Select 3 Correct Responses
- Look at your customer journey map to double-check that your branching points lead contacts down the right path based on their behavior
- Identify the customer metrics that have decreased, like conversion rate and NPS score
- Check the impact these automations have had on your business metrics, such as revenue, sales volume, and new customer orders
- Review key marketing metrics like open rate and CTR to determine what is and isn’t working