Lisa’s campaigns have been getting positive results for the last 6 months. How can Sal use the data they’ve collected over that time to engage contacts who have already purchased?
- Create a campaign targeted to Lisa’s high CLV customers to reward them for their loyalty.
- Use the subject line helper to get suggestions to increase open rates for email campaigns
- Create a segment for all contacts who were added since he became Lisa’s strategist, so he can send them emails that are especially personalized.
- Assign as many contacts as possible a star rating.