Imra at Calla & Ivy wants to understand the results of the advertising campaign she ran on Instagram to promote her flower subscription service. More specifically, she would like to know how much money she had to spend on ads on Facebook to get one subscription. What should Imra do?
- Imra can look at Google Analytics and see how many people who came to her site ended up there by clicking on a Facebook Ad
- Imra can use Facebook Ads Manager and look at the ‘budget’ data.
- Imra can use Facebook Ads Manager and look at the ‘click through rate’ data.
- Imra can use Facebook Ads Manager and look at the ‘cost per result’ data.