Fill in the blank: It is important to _____ outcomes at each stage of the funnel because it allows a company to find out what they are doing right, what they are doing wrong, and where they could improve.
- outline
- communicate
- measure
- highlight
Explanation:
It is important to measure outcomes at each stage of the funnel because it allows a company to find out what they are doing right, what they are doing wrong, and where they could improve. Measurement in marketing involves analyzing key performance indicators (KPIs) at various stages of the funnel, such as awareness, consideration, and conversion. This data-driven approach helps businesses evaluate the effectiveness of their strategies, identify successful tactics, and pinpoint areas that require adjustment. By measuring outcomes, companies gain valuable insights into customer behavior, campaign performance, and the overall efficiency of their marketing efforts, enabling informed decision-making and continuous improvement in the pursuit of marketing goals.