A business owner wants to find new consumers for their clothing store. They plan to use social media to turn them into customers. What is this practice known as?
- Online sales
- Face-to-face marketing
- Digital marketing
- E-commerce
Explanation:
The practice of using social media to find new consumers and turn them into customers is known as Digital marketing. Digital marketing encompasses a broad range of online strategies and channels, and utilizing social media is a prominent component of this approach. In this scenario, the business owner intends to leverage platforms like Facebook, Instagram, or Twitter to reach and engage with potential customers, promoting the clothing store and converting social media users into actual customers. Digital marketing allows businesses to tap into the vast online audience, target specific demographics, and create tailored campaigns to drive brand awareness and sales. Unlike traditional face-to-face marketing, digital marketing leverages online channels to connect with a wider audience in a more scalable and targeted manner.