How do you build discovery and relevance for search engines?
Explanation:
The correct answer is By creating lots of high-quality content on the topics you want to be known for. This option emphasizes the importance of content creation as a fundamental aspect of building discovery and relevance for search engines. When you consistently produce high-quality content that is relevant to your target audience and covers the topics you aim to be recognized for, you increase the likelihood of your website being discovered and ranked by search engines. High-quality content not only attracts organic traffic but also encourages engagement, sharing, and linking from other websites, thereby enhancing your website’s visibility and authority. Additionally, when your content addresses specific topics comprehensively and effectively, it signals to search engines that your website is a credible source of information on those subjects, further boosting its relevance and ranking potential. While backlinks and guest blogging can contribute to SEO efforts, they are more effective when supported by a strong foundation of relevant, valuable content. Thus, prioritizing the creation of high-quality content aligned with your target topics is a key strategy for building discovery and relevance in search engine results.
Achieving a prominent rank in search results hinges on a dual-pronged approach. Firstly, enhancing discovery and relevance is paramount, and this is achieved by consistently producing high-quality content centered around the subjects you aspire to be recognized for. This not only makes your content discoverable but also signals its relevance to specific topics. Secondly, alongside content creation, it’s vital to amass high-quality backlinks to your website, which bolsters your site’s authority, further augmenting its standing in search engine results.
Source: HubSpot Lesson: SEO Basics