Please arrange these in order of occurrence – explaining how Store Visits Measurement works.
- A customer is signed in to their Google account and opts into location history in their account settings. The customer finds an ad for your store and interacts with it.
- The customer visits the store’s physical location.
- We connect the customer’s visit to the store to engagements with your ad in a privacy-safe way. Store visits use anonymous, aggregated statistics which are then extrapolated to represent the broader population of your customers.
- Google Ads creates modeled numbers by using current and past data on the number of customers who click or view your ads and later visit your store. You can then understand these results in your Google Ads reports for store visits.