What technical SEO issue can you solve with an SSL certificate?
- Slow site speed
- Lack of site security
- Duplicate content
- Negative mobile user experience
Explanation: The correct answer is: Lack of site security. An SSL certificate addresses the technical SEO issue of lack of site security by encrypting the data transmitted between a user’s browser and the website’s server, ensuring that sensitive information such as personal data, login credentials, and payment details is securely transferred. Without an SSL certificate, websites are marked as ‘Not Secure’ by web browsers, potentially deterring visitors and negatively impacting trust, credibility, and user experience. From an SEO perspective, Google has incorporated HTTPS as a ranking signal, giving preference to secure websites in search results. Therefore, implementing an SSL certificate not only improves the security and trustworthiness of a website but also positively impacts its search engine rankings and visibility. While other technical SEO issues such as slow site speed, duplicate content, and negative mobile user experience are also important to address, an SSL certificate specifically resolves the lack of site security, making it an essential component of a comprehensive SEO strategy aimed at enhancing both security and search performance.