Which of these is an example of a long-tail keyword?
- Glasses
- Do I need glasses
- Women’s eye glasses
- What does my glasses prescription mean
Explanation:
The correct answer is ‘What does my glasses prescription mean.’ This option exemplifies a long-tail keyword due to its specificity and detailed nature, making it the correct choice. Long-tail keywords are typically longer, more specific phrases that target niche audiences or address highly specific search queries. In this example, ‘What does my glasses prescription mean’ addresses a specific query related to understanding an eyeglasses prescription, catering to individuals seeking detailed information about a particular topic rather than general terms like ‘Glasses’ or ‘Women’s eye glasses.’ Long-tail keywords often have lower search volume compared to broader keywords, but they also tend to have higher conversion rates as they align more closely with user intent. By targeting long-tail keywords relevant to their niche, businesses can attract highly qualified traffic to their website, improve their chances of ranking in search engine results pages (SERPs), and better meet the needs of their target audience. Therefore, ‘What does my glasses prescription mean’ serves as an example of a long-tail keyword, emphasizing the importance of specificity and relevance in keyword targeting for effective SEO strategies.
Long-tail keywords are typically more specific phrases that may not have high search volumes but are less competitive and more targeted. “What does my glasses prescription mean” is an example of a long-tail keyword because it is a specific query that a user might type into a search engine. Long-tail keywords make up the majority of searches online, as users often search for specific information.
Source: HubSpot Lesson: Keyword Research for SEO