What makes Smart Bidding a durable solution that can continue to be effective after the deprecation of third-party cookies?
- It will continue to be a durable solution given its reliance on first-party cookies.
- Because it relies upon first-party cookies.
- It will remain durable since it’s fueled by combining clients’ conversion data with Google’s machine learning.
- It’s fueled by combining clients’ conversion data with Google’s machine learning.
- It will remain durable because clients will rely on third-party media platforms for bidding.
- Because clients will rely on third-party media platforms for bidding.
- It will continue to be a durable solution because of its reliance on the UID 2.0 solution.
- It relies upon the UID 2.0 solution.
Related question:
Why can Smart Bidding continue to be effective after the deprecation of third-party cookies?