How does Smart Bidding drive performance in a privacy-safe way?
- It delivers maximum performance against a client’s goals by filling in any gaps in measurement with third-party cookies and pixels.
- It improves the reach of Display, Video, YouTube, and Gmail campaigns so clients can tap new audience lists across channels.
- It allows clients to reach new consumers using auto-generated Similar Audience lists that they can export to third-party exchanges.
- It uses a client’s account conversion data along with billions of signal combinations to set precise bids in each auction.
Explanation:
Smart Bidding drives performance in a privacy-safe way by leveraging a client’s account conversion data combined with billions of signal combinations to set precise bids for each auction. This approach ensures that bids are optimized without relying on invasive tracking methods. The use of aggregated and anonymized data allows for effective optimization while maintaining user privacy.