Your client isn’t convinced that third-party cookies will be deprecated.
What should you say to convince your client otherwise?
- First-party data is equally as cost-efficient and simple to implement as cookie-based advertising.
- Data has shown that third-party cookies are no longer effective in capturing real user data.
- Third-party cookies will be staying; but to get ahead, clients should be innovative and look toward first-party data development.
- Chrome is committed to withdrawing support for third-party cookies, and most browsers already restrict and block them.
Explanation:
To convince your client, you should emphasize that Google’s Chrome browser is set to phase out third-party cookies by early 2025, and many other browsers, such as Safari and Firefox, have already implemented restrictions or blocked them entirely. This widespread industry shift highlights the inevitability of third-party cookie deprecation, pushing advertisers to adopt new, privacy-centric solutions for tracking and targeting.